In early America, most children had only a few toys and parents
receivedadvice from family and friends on the best ways to make and
use toys. By the early 1900s the Industrial Revolution was
producing a new world of toys and giving more parents the wealth to
buy them. Mass media also sang the praises of these new
factory-made, store-bought toys, but that began to change as early
as the mid1900s when the mass media was used to inform parents of
the many dangers of childrens toys. Many encourage violence,
sexism, racism, and some are actually unsafe and unhealthy.
The development of childrens toys from early America to the
present time and the shifting opinions of them expressed by parents
and the mass media throughout this time are the main subjects of
this book. The first sectiondiscusses the many problems with toys,
while the second puts these problems in historical perspective. How
have these problems changed, and are still changing today? Might
todays toys be about to enter a time when they will be better than
ever? The third section argues that many media toy watchers are
biased toward the negative, giving toys more of a black eye than
they deserve, and considers the the challenges that face todays
parents as they try to choose the best toys for their children.
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