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Soft Landing - Airline Industry Strategy, Service, and Safety (Paperback, 1st ed.)
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Soft Landing - Airline Industry Strategy, Service, and Safety (Paperback, 1st ed.)
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List price R721
Loot Price R600
Discovery Miles 6 000
You Save R121 (17%)
Expected to ship within 10 - 15 working days
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Total price: R620
Discovery Miles: 6 200
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Soft Landing: Airline Industry Strategy, Service, and Safety covers
the immediate past, present, and future of the airline industry and
its effects on consumers and the economy. Aviation receives a
disproportionate amount of news coverage in the popular press--not
to mention chatter at cocktail parties and workplaces around the
world. And why not? Aviation represents a sector of the U.S
economy, for example, exceeded in size only by the real estate,
healthcare, and automotive industries. Furthermore, hundreds of
millions of people fly each year, including 80 million Americans.
So we all have airline stories--experiencing a delay and losing a
business deal, spending a night or three in the airport, dealing
with ornery airline personnel, losing money on airline stocks, or
being involved in a near miss. (Or, as George Carlin more
accurately put it, a near hit.) But things might be on the upswing.
Knocked to its knees by 9/11 and a decade of falling revenue and
rising losses, the industry's flying cheap strategy and
organizational efficiencies based partly on outsourcing have appear
to have helped passengers and profitability return.As this book
explains, we can look forward to better technology and
infrastructure, speedier--and easier--travel, more effective and
less invasive security measures, and more jobs in the air and on
the ground. Turbulence is always a possibility. Rising fuel costs,
economic uncertainty, and future terror attacks could cause tumult
once again. Plus, airline companies intend to charge us extra for
everything from the weight of our own bodies to use of the
bathroom. But as the industry has discovered, we'll put up with
that--and more--if we can make it to our destinations with bags
intact and a smaller dent in our wallets.Soft Landing will: * Sort
out the promise and perils facing the airlines * Analyze and
articulate the potential impact of changes in the aviation industry
on passengers, airports, governments, the global economy, and the
airlines themselves * Give airline passengers worldwide an idea of
what's ahead when it comes to airline service, security, and
technology What you'll learn * How the airline industry has become
the world's greatest loss leader * What globalization does and does
not mean for the industry * How terrorists will become more
innovative in continued attempts to destroy airplanes and airports
* How technology and new, innovative aircraft will make flying
easier, faster, and more fun * How aviation security will evolve *
What the consolidation of major carriers means for consumers * Why
airline employee unions in the U.S. will not survive in their
present form * What air travel will be like in the future * Why air
travel is exponentially cheaper than at any other time in history
and what the flying cheap strategy means Who this book is for The
millions of people currently employed by some facet of the airline
industry (2 million in the U.S. alone), not to mention the hundreds
of millions of people worldwide who fly each year.This book will
also interest investors still trying to make money on airline
stocks after all these years, government officials pondering
economic development or bond issues for airports, security
officials and entrepreneurs whose livelihoods are tied to aviation,
travel agents, manufacturers, and many others. Table of Contents *
Soft Landing? You Cannot Be Serious * The World's Greatest Loss
Leader * A Billion New Passengers: The Globalization Paradox *
Flying Cheap, Part One: Passengers Pile In * Flying Cheap, Part
Two: The Outsourcing Compulsion * The Collapse of Federal Oversight
and the Birth of the TSA * Touching Your Junk and Viewing Your
Cavity * Turbulence Ahead for Airline Unions and High-Paying Jobs *
The Future Is Now: The Planes of Tomorrow * Infrastructure Spiffed?
Future Airports, Air Traffic Control, and Cargo Handling * Flying
in Our Future * Appendix A: GAO Report on Aviation Security
General
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