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Language and Society - An Introduction (Paperback)
Loot Price: R2,228
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Language and Society - An Introduction (Paperback)
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Language and Society is a broad introduction to the interaction of
language and society, intended for undergraduate students majoring
in any academic discipline. The book discusses the complex
socio-political roles played by large, dominant languages around
the world and how the growth of major national and official
languages is threatening the continued existence of smaller,
minority languages. As individuals adopt new ways of speaking, many
languages are disappearing, others are evolving into hybrid
languages with distinctive new forms, and even long-established
languages are experiencing significant change, with young speakers
creating novel expressions and innovative pronunciations. Making
use of a wide range of case studies selected from the Americas,
Europe, Asia and Africa, Andrew Simpson describes and explains key
factors causing language variation and change which relate to
societal structures and the expression of group and personal
identity. The volume also examines how speakers' knowledge of
language acts as an important force controlling access to
education, advances in employment and the development of social
status. Additional topics discussed in the volume focus on the
global growth of English, gendered patterns of language use, and
the influence of language on perception.
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