PR is an important part of running any successful business, yet
many people are unaware of its potential and therefore unable to
exploit it to the full. Effective PR: Be Your Own Expert covers all
aspects of the field, including PR campaigns, media liaisons,
communicating with your audience, sponsorship, entertainment,
crisis management and using PR professionals. Current trends and
technologies are also included to ensure that this book is current
and relevant to all types of business. Spin, careers in PR and
media relations are covered in detail. Topics include: - Planning a
PR campaign - Media relations - Audience communication -
Sponsorship - Entertaining and corporate hospitality - Internal PR
- Specialist PR - Evaluating success Useful addresses and further
reading are also included to enable you to take your campaigns in a
number of directions. NOT GOT MUCH TIME? One and five-minute
introductions to key principles to get you started. AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for
success, based on the author's many years of experience. TEST
YOURSELF Tests in the book and online to keep track of your
progress. EXTEND YOUR KNOWLEDGE Extra online articles to give you a
richer understanding of PR. THINGS TO REMEMBER Quick refreshers to
help you remember the key facts. TRY THIS Innovative exercises
illustrate what you've learnt and how to use it.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
