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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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Understanding Discourse Analysis (Hardcover)
Loot Price: R3,261
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Understanding Discourse Analysis (Hardcover)
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The book first intends to analyse a selected group of US
presidential speeches building from the articulation between the
study of decision-making psychological traps, understood from a
discursive perspective, and the meta-theoretical principles of the
pragma-dialectic approach to argumentation theory. Continuing, the
authors analyse extracts from Ghana's education policy reform
documents to exemplify the efficacy of critical discourse analysis
as an interdisciplinary analytic tool and/or method for analysing
written texts in critical policy research. The work of Marie-Anne
Paveau, who has further developed the ideas of Michel Pacheux, is
addressed. Her notion of prediscourse is applied to show how it can
productively contribute to our understanding of the creation and
perpetuation of ideas. The diverse ways the connectives "wa" in
Arabic and "and" in English get translated between the two
languages are assessed, with focus on the discrepancies between the
discourse functions of these two particles in both languages. The
existing current of discursive analysis assumes that reality is
involved in hegemonic and ideological processes, allowing for the
analysis of cultural imbrications and dynamic processes between
structure and human agency in the construction of reality. As such,
the possibility of using critical discourse analysis in consumer
studies is addressed.
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