Managing and Marketing Health Services (Paperback, New edition)

The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	August 2002
First published:	2002
Authors:	Gillian Hogg • Angus Laing • Moira Fischbacher • Anne Smith
Dimensions:	228 x 154 x 11mm (L x W x T)
Format:	Paperback
Pages:	208
Edition:	New edition
ISBN-13:	978-1-86152-678-6
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Medicine > General issues > Health systems & services > Hospital administration & management
LSN:	1-86152-678-4
Barcode:	9781861526786

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