Cuts across perceptual psychology, art, television, film,
literature, advertising, and political communication to give the
reader critical insight into the holistic logic and emotional power
of the images that dominate our lives.
Today, our environment is dominated by the visual. This book
explores "visual intelligence" as a basic and indispensable tool of
cultural survival. The author offers a practical manual on a
non-superficial level for those who seriously want to know how
images are processed, how they function in relation to our
innermost beings, and how they form the psychological fabric of our
political, social, and economic environment. Barry defines how we
derive meaning from images and examines perceptual process, how it
has evolved, and the role it plays in our thinking. She critically
examines the concept of rationality and explores how visual logic
works to create meaning.
The second section of Visual Intelligence examines the role
which various media play in creating the images which impact our
lives: how visual images create a language with profound
psychological meaning, and how print, television, and film media
manipulate images to create desired emotional effects. Close-ups
explore visual subtleties in such areas as digital manipulation,
camera attitudes, and contextual framing, as well as the social
consequences of "image" as an abstract concept expressed in
concrete visual terms. Part III looks critically at the most
controversial areas of image persuasiveness today -- advertising,
politics, and entertainment.
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