This book investigates the pictorial figurations, aesthetic styles
and visual tactics through which visual art and popular culture
attempt to appeal to "all of us". One key figure these practices
bring into play-the "everybody" (which stands for "all of us" and
is sometimes a "new man" or a "new woman")-is discussed in an
interdisciplinary way involving scholars from several European
countries. A key aspect is how popularisation and communication
practices-which can assume populist forms-operate in contemporary
democracies and where their genealogies lie. A second focus is on
the ambivalences of attraction, i.e. on the ways in which visual
creations can evoke desire as well as hatred.
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