The renowned cultural theorist and media designer Anne Balsamo
maintains that technology and culture are inseparable; those who
engage in technological innovation are designing the cultures of
the future. "Designing Culture" is a call for taking culture
seriously in the design and development of innovative technologies.
Balsamo contends that the wellspring of technological innovation is
the technological imagination, a quality of mind that enables
people to think with technology, to transform what is known into
what is possible. She describes the technological imagination at
work in several multimedia collaborations in which she was involved
as a designer or developer. One of these entailed the creation of
an interactive documentary for the NGO Forum held in conjunction
with the UN World Conference on Women in Beijing in 1995. (That
documentary is included as a DVD in "Designing Culture.") Balsamo
also recounts the development of the interactive museum exhibit
"XFR: Experiments in the Future of Reading," created by the group
RED (Research in Experimental Documents) at Xerox PARC. She
speculates on what it would mean to cultivate imaginations as
ingenious in creating new democratic cultural possibilities as they
are in creating new kinds of technologies and digital media.
"Designing Culture" is a manifesto for transforming educational
programs and developing learning strategies adequate to the task of
inspiring culturally attuned technological imaginations.
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