Transmedia Marketing: From Film and TV to Games and Digital Media
skillfully guides media makers and media marketers through the
rapidly changing world of entertainment and media marketing. Its
groundbreaking transmedia approach integrates storytelling and
marketing content creation across multiple media platforms -
harnessing the power of audience to shape and promote your story.
Through success stories, full color examples of effective marketing
techniques in action, and insight from top entertainment
professionals, Transmedia Marketing covers the fundamentals of a
sound 21st century marketing and content plan. You'll master the
strategy behind conducting research, identifying target audiences,
setting goals, and branding your project. And, you'll learn
first-hand how to execute your plan's publicity, events,
advertising, trailers, digital and interactive content, and social
media. Transmedia Marketing enlivens these concepts with: Hundreds
of vibrant examples from across media platforms - The Hunger Games,
Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings,
Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton
Abbey, Game of Thrones, Top Chef, Pokemon, BioShock Infinite,
Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4,
Lonelygirl15, Annoying Orange Real-world advice from 45 leading
industry writers, directors, producers, composers, distributors,
marketers, publicists, critics, journalists, attorneys, and
executives from markets, festivals, awards, and guilds Powerful
in-depth case studies showcasing successful approaches - A.I.
Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes
Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web
content at www.transmediamarketing.com featuring a primer on
transmedia platforms - film, broadcast, print, games, digital
media, and experiential media; expanded case studies; sample
marketing plans and materials; and exclusive interviews With
Transmedia Marketing, you'll be fully versed in the art of
marketing film, TV, games, and digital media and primed to write
and achieve the winning plan for your next media project.
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