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Books > History > American history
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Faith In Bikinis - Politics and Leisure in the Coastal South since the Civil war (Hardcover)
Loot Price: R2,808
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Faith In Bikinis - Politics and Leisure in the Coastal South since the Civil war (Hardcover)
Series: Politics and Culture in the Twentieth-Century South
Expected to ship within 12 - 17 working days
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While traditional industries like textile or lumber mills have
received a majority of the scholarly attention devoted to southern
economic development, "Faith in Bikinis "presents an untold story
of the New South, one that explores how tourism played a central
role in revitalizing the southern economy and transforming southern
culture after the Civil War. Along the coast of the American South,
a culture emerged that negotiated the more rigid religious, social,
and racial practices of the inland cotton country and the more
indulgent consumerism of vacationers, many from the North, who
sought greater freedom to enjoy sex, gambling, alcohol, and other
pleasures. On the shoreline, the Sunbelt South--the modern
South--first emerged.
This book examines those tensions and how coastal southerners
managed to placate both. White supremacy was supported, but the
resorts' dependence on positive publicity gave African Americans
leverage to pursue racial equality, including access to beaches
often restored through the expenditure of federal tax dollars.
Displays of women clad in scanty swimwear served to market resorts
via pamphlets, newspaper promotions, and film. Yet such marketing
of sexuality was couched in the form of carefully managed beauty
contests and the language of Christian wholesomeness widely
celebrated by resort boosters. Prohibition laws were openly
flaunted in Galveston, Biloxi, Myrtle Beach, Virginia Beach, and
elsewhere. Yet revenue from sales taxes made states reluctant to
rein in resort activities. This revenue bridged the divide between
the coastal resorts and agricultural interests, creating a space
for the New South to come into being.
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