Faith In Bikinis - Politics and Leisure in the Coastal South since the Civil war (Hardcover)

While traditional industries like textile or lumber mills have received a majority of the scholarly attention devoted to southern economic development, "Faith in Bikinis "presents an untold story of the New South, one that explores how tourism played a central role in revitalizing the southern economy and transforming southern culture after the Civil War. Along the coast of the American South, a culture emerged that negotiated the more rigid religious, social, and racial practices of the inland cotton country and the more indulgent consumerism of vacationers, many from the North, who sought greater freedom to enjoy sex, gambling, alcohol, and other pleasures. On the shoreline, the Sunbelt South--the modern South--first emerged.
This book examines those tensions and how coastal southerners managed to placate both. White supremacy was supported, but the resorts' dependence on positive publicity gave African Americans leverage to pursue racial equality, including access to beaches often restored through the expenditure of federal tax dollars. Displays of women clad in scanty swimwear served to market resorts via pamphlets, newspaper promotions, and film. Yet such marketing of sexuality was couched in the form of carefully managed beauty contests and the language of Christian wholesomeness widely celebrated by resort boosters. Prohibition laws were openly flaunted in Galveston, Biloxi, Myrtle Beach, Virginia Beach, and elsewhere. Yet revenue from sales taxes made states reluctant to rein in resort activities. This revenue bridged the divide between the coastal resorts and agricultural interests, creating a space for the New South to come into being.

General

Imprint:	University of Georgia Press
Country of origin:	United States
Series:	Politics and Culture in the Twentieth-Century South
Release date:	December 2014
First published:	December 2014
Authors:	Anthony J Stanonis
Dimensions:	229 x 152 x 22mm (L x W x T)
Format:	Hardcover - Paper over boards
Pages:	288
ISBN-13:	978-0-8203-3384-7
Categories:	Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Humanities > History > World history > From 1900 > General Books > History > American history > General Books > History > History of specific subjects > Social & cultural history Books > History > World history > From 1900 > General Promotions
LSN:	0-8203-3384-0
Barcode:	9780820333847

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