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Books > Social sciences > Psychology > Social, group or collective psychology
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The Science of Social Influence - Advances and Future Progress (Paperback)
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The Science of Social Influence - Advances and Future Progress (Paperback)
Series: Frontiers of Social Psychology
Expected to ship within 9 - 17 working days
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The contributions to this volume capture the thrill of current work
on social influence, as well as providing a tutorial on the
scientific and technical aspects of this research. The volume
teaches the student to: Learn how to conduct lab, field and case
research on social influence through example by leading researchers
Find out about the latest discoveries including the status of
research on social influence tactics, dissonance theory,
conformity, and resistance to influence Discover how seemingly
complex issues such as power, rumors, group and minority influence
and norms can be investigated using the scientific method Apply
knowledge to current influence campaigns to find out what works and
what does not. The Science of Social Influence is the perfect core
or complementary text for advanced undergraduate or graduate
students in courses such as Attitudes and Attitude Change,
Communications, Research Methods and, of course, Social Influence.
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