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Books > Reference & Interdisciplinary > Communication studies
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Global Capital, Local Culture - Transnational Media Corporations in China (Hardcover, New edition)
Loot Price: R2,696
Discovery Miles 26 960
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Global Capital, Local Culture - Transnational Media Corporations in China (Hardcover, New edition)
Series: Popular Culture and Everyday Life, 16
Expected to ship within 12 - 17 working days
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This book examines the way transnational media companies have
entered the Chinese entertainment market. Based on the author's
ethnographic work and over 100 interviews with senior executives in
global media corporations, including Warner Bros. Pictures,
Viacom's MTV Channel, and Nickelodeon and News Corporation's
Channel V, the book analyzes the concrete
globalization/localization strategies of these corporations and how
they cope with the various political and economic constraints of
working in China.
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