NEW YORK TIMES BESTSELLER An adrenaline-fuelled expose of life
inside the tech bubble, Chaos Monkeys lays bare the secrets, power
plays and lifestyle excesses of the visionaries, grunts,
sociopaths, opportunists and money cowboys who are revolutionising
our world. Written by startup CEO and industry provocateur Antonio
Garcia Martinez, this is Liar's Poker meets The Social Network.
Computer engineers use 'chaos monkey' software to wreak havoc and
test system robustness. Similarly, tech entrepreneurs like Antonio
Garcia Martinez are society's chaos monkeys - their innovations
disrupt every aspect of our lives, from transportation (Uber) and
holidays (Airbnb) to television (Netflix) and dating (Tinder) - all
in search of the perfect business miracle. Describing himself as
'high-strung, fast-talking, and wired on a combination of caffeine,
fear, and greed at all times', Garcia Martinez left Wall Street to
make his fortune in Silicon Valley, becoming CEO of his own
startup, before bailing and being poached by Facebook's nascent
advertising team. Here he turned users' data into profit for COO
Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg. Forced
out of Facebook in the wake of a bitter internal product war,
Garcia Martinez took his unique brand of entrepreneurial
hyperactivity to rivals Twitter. Along the way, he got into a lot
of trouble with a lot of people, brewed illegal beer on the
Facebook campus (accidentally flooding Zuckerberg's desk), lived on
a yacht, raced sport cars on the highway, and enthusiastically
pursued the lifestyle of an overpaid Silicon Valley mercenary. In
Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune
through startups and digital marketing. Highly entertaining and
always offering genuine insight, Garcia Martinez unravels the
chaotic evolution of social media and online marketing. From
startups and credit derivatives to Big Brother and data tracking,
social media monetisation and digital 'privacy', he shares both his
scathing observations and outrageous antics, taking us on a
subversive and very funny tour of the fascinatingly insular and
unbelievably wealthy tech industry.
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