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Customer Sense - How the 5 Senses Influence Buying Behavior (Paperback, 1st ed. 2013) Loot Price: R1,077
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Customer Sense - How the 5 Senses Influence Buying Behavior (Paperback, 1st ed. 2013): Aradhna Krishna

Customer Sense - How the 5 Senses Influence Buying Behavior (Paperback, 1st ed. 2013)

Aradhna Krishna

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List price R1,325 Loot Price R1,077 Discovery Miles 10 770 | Repayment Terms: R101 pm x 12* You Save R248 (19%)

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2015
First published: 2013
Authors: Aradhna Krishna
Dimensions: 235 x 155 x 17mm (L x W x T)
Format: Paperback
Pages: 185
Edition: 1st ed. 2013
ISBN-13: 978-1-349-34442-0
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-34442-7
Barcode: 9781349344420

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