Books > Reference & Interdisciplinary > Communication studies > Research methods
|
Buy Now
Bad to Good - Achieving High Quality and Impact in Your Research (Paperback)
Loot Price: R1,409
Discovery Miles 14 090
|
|
Bad to Good - Achieving High Quality and Impact in Your Research (Paperback)
Expected to ship within 12 - 17 working days
|
Donate to Against Period Poverty
Total price: R1,429
Discovery Miles: 14 290
|
For decades, scholars have bemoaned the low relevancy and impact of
most research in the leading journals in business, management, and
marketing. The majority of the research that gets published,
perhaps 70% of it, hardly has any measurable scholarly impact in
terms of citations. Rather than low relevancy, 'Bad to Good' posits
that the deeper issue is the pervasive use of bad research
practices appearing in most articles in almost all ranked journals
in the sub-disciplines of business. With the objective of reducing
the high volume of bad practices in research in finance, management
and marketing, the book offers tools for improving theory
construction and empirical testing of theory especially by
early-to-mid scholars. 'Bad to Good' covers 24 common bad
practices, explaining why they are bad and how to replace them with
good practices. Arch Woodside is a leading voice on how to improve
business research. He served as the Editor-in-Chief of the 'Journal
of Business Research' (JBR) for forty years. In 2016 the JBR ranked
first among the top-twenty journals in marketing in the
Google.com/scholar h-5 index (an impact metric) and seventh among
the strategic management sub-discipline.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.