The volume advances theory on hospitality meanings from both
conscious and unconscious processing of stimuli (sights, actions,
consequences). It explains how seemingly trivial experiences can
have big repercussions in hospitality. Expanding on John Urry's
grandmaster thesis, The Tourist Gaze, the volume proposes that
assessments occur automatically with perceptions even when
perceptions occur unconsciously. As well as a global review of the
literature by Woodside and Metin, it includes highly-focused
reports on the following topics: user-generated reviews in the
hospitality industry; evaluation of the service performances;
luxury tourists: celebrities' perspectives; nontrivial behavioral
implications of trivial design choices in travel websites; the role
of social psychology in the tourism experience model (TEM);
destination brand performance measurement over time; perceptions of
hotel disintermediation: the French generation Y case; constructing
and shaping tourist experiences via travel blog engagement and
more. The volume provides "reading assignments" for learning the
nuances of perception and assessment processes by tourists.
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