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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising International - The Privatisation of Public Space (Paperback, Revised) Loot Price: R794
Discovery Miles 7 940
Repayment Terms: R74 pm x 12*
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Advertising International - The Privatisation of Public Space (Paperback, Revised): Armand Mattelart

Advertising International - The Privatisation of Public Space (Paperback, Revised)

Armand Mattelart

Series: Comedia

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Loot Price R794 Discovery Miles 7 940 | Repayment Terms: R74 pm x 12*

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Comedia
Release date: October 1991
First published: 1991
Authors: Armand Mattelart
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Paperback
Pages: 256
Edition: Revised
ISBN-13: 978-0-415-05064-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 0-415-05064-2
Barcode: 9780415050647

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