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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Handbook of Sports and Media (Paperback)
Loot Price: R3,296
Discovery Miles 32 960
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Handbook of Sports and Media (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This distinctive "Handbook" covers the breadth of sports and media
scholarship, one of the up-and-coming topics bridging media
entertainment, sports management, and popular culture. Organized
into historical, institutional, spectator, and critical studies
perspectives, this volume brings together the work of many
researchers into one quintessential volume, defining the full scope
of the subject area. Editors Arthur Raney and Jennings Bryant have
recruited contributors from around the world to identify and
synthesize the research representing numerous facets of the
sports-media relationship.
As a unique collection on a very timely topic, the volume offers
chapters examining the development of sports media; production,
coverage, and economics of sports media; sports media audiences;
sports promotion; and race and gender issues in sports and media.
Unique in its orientation and breadth, the "Handbook of Sports and
Media" is destined to play a major role in the future development
of this fast-growing area of study. It is a must-have work for
scholars, researchers, and graduate students working in media
entertainment, media psychology, mass media/mass communication,
sports marketing and management, popular communication, popular
culture, and cultural studies.
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