Sociologist Ashley Mears takes us behind the brightly lit runways
and glossy advertisements of the fashion industry in this insider's
study of the world of modeling. Mears, who worked as a model in New
York and London, draws on observations as well as extensive
interviews with male and female models, agents, clients,
photographers, stylists, and others, to explore the economics and
politics - and the arbitrariness - behind the business of glamour.
Exploring a largely hidden arena of cultural production, she shows
how the right 'look' is discovered, developed, and packaged to
become a prized commodity. She examines how models sell themselves,
how agents promote them, and how clients decide to hire them. An
original contribution to the sociology of work in the new cultural
economy, "Pricing Beauty" offers rich, accessible analysis of the
invisible ways in which gender, race, and class shape worth in the
marketplace.
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