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Books > Earth & environment > The environment > Environmental economics > Sustainability
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Creating Shared Value - Impacts of Nestle in Moga, India (Paperback, 2014 ed.)
Loot Price: R1,709
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Creating Shared Value - Impacts of Nestle in Moga, India (Paperback, 2014 ed.)
Series: SpringerBriefs on Case Studies of Sustainable Development
Expected to ship within 18 - 22 working days
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Nestle s Moga factory was set up in 1961 and comprises of the
primary milk collection area for Nestle s operations. Since its
inception in Moga, Nestle has been working with its milk farmers
and ancillary suppliers towards improving quality and productivity.
The study presented in this book (carried out by the Third World
Centre for Water Management, Mexico) highlights Nestle s way of
doing business through its philosophy of "Creating Shared Value"
(CSV) and how it contributed to the development of the region over
the past 50 years through direct and indirect employment, steady
income for milk and other suppliers, and technology transfer.The
main objective of the study is to learn to what extent has Nestle
contributed to fulfilling the societal aspirations and expectations
of the people working in and around its factory in terms of
employment generation, poverty alleviation, general improvements in
the community s standards of living and environmental conservation.
The study also tried to determine to what extent has the company
created shared value for itself, milk farmers, ancillary firms, and
the community at large. This effort aims at encouraging more
research to be carried out to comprehensively and authoritatively
look into the impacts private sector can have on and around the
area where their factories are located and that way, contribute to
our understanding of social-corporate-government interdependency.An
important aspect of this pioneering monograph is the methodology
that could be used to study how "Corporate Social Responsibility"
(CSR) or "Creating Shared Value "(CSV) of a large multinational
company can be properly monitored and objectively evaluated at a
region-specific scale, especially as very few studies of this
nature have been carried out anywhere in the world. This definitive
book is further enriched by a foreword by Prof. Michael Porter of
Harvard Business School and an epilogue by Peter Brabeck-Letmathe
and Paul Bulcke, Chairman of the Board and CEO of Nestle
respectively."
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