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Big Data for Managers - Creating Value (Hardcover)
Loot Price: R4,123
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Big Data for Managers - Creating Value (Hardcover)
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In today's fast growing digital world, the web, mobile, social
networks and other digital platforms are producing enormous amounts
of data that hold intelligence and valuable information. Correctly
used it has the power to create sustainable value in different
forms for businesses. The commonly used term for this data is Big
Data, which includes structured, unstructured and hybrid structured
data. However, Big Data is of limited value unless insightful
information can be extracted from the sources of data. The solution
is Big Data analytics, and how managers and executives can capture
value from this vast resource of information and insights. This
book develops a simple framework and a non-technical approach to
help the reader understand, digest and analyze data, and produce
meaningful analytics to make informed decisions. It will support
value creation within businesses, from customer care to product
innovation, from sales and marketing to operational performance.
The authors provide multiple case studies on global industries and
business units, chapter summaries and discussion questions for the
reader to consider and explore. Big Data for Managers also presents
small cases and challenges for the reader to work on - making this
a thorough and practical guide for students and managers.
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