Digital Branding Fever (Paperback)

Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That's the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	October 2017
Authors:	Athanasios Poulis • Ioannis Rizomyliotis • Kleopatra Konstantoulaki
Dimensions:	229 x 152 x 7mm (L x W x T)
Format:	Paperback
Pages:	128
ISBN-13:	978-1-947098-82-4
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-947098-82-9
Barcode:	9781947098824

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