Handbook of Relationship Marketing (Hardcover)

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the ?core? of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints. The Handbook of Relationship Marketing covers the entire scope of relationship marketing, including: * The domain, evolution, and growth of relationship marketing * The conceptual and theoretical foundations of relationship marketing * Partnership issues that firms must face to enable relationship marketing * New ways of teaching and learning relationship marketing

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	February 2000
First published:	December 1999
Authors:	Atul Parvatiyar • Jagdish N Sheth
Dimensions:	228 x 152 x 48mm (L x W x T)
Format:	Hardcover
Pages:	680
ISBN-13:	978-0-7619-1810-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7619-1810-8
Barcode:	9780761918103

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!