Never before has there been such a confluence of international
attention to the economic importance of women and the need for
policies to enable them to fulfil their potential. The position of
women - as employees, consumers and leaders - is seen as a measure
of health, maturity and economic viability.
"Why Women Mean Business" takes the economic arguments for
change to the heart of the corporate world. This powerful new book
analyses the opportunities available to companies that really
understand what motivates women in the workplace and the
marketplace. Find out how companies that learn to adapt to women
will be better able to respond to the challenge of an ageing
workforce and the demands of the next generation of knowledge
workers. The authors compare policies and approaches in countries
around the world, that offer surprising and envious results.
The optimisation of women's talents will boost the bottom line.
Taking action to achieve this will require sustained courage and
conviction from today's corporate leaders. Reading "Why Women Mean
Business" will be an important first step.
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