This book provides an integrative Business Transformation
Management Methodology, the BTMA(2), with an emphasis on the
balance between the rational aspects of transformation and the
often underestimated emotional readiness of employees to absorb and
accept transformation initiatives. Comprising four phases -
Envision, Engage, Transform, and Optimize - the methodology
integrates expertise from areas such as strategy, risk, and project
management. Covering the formal and informal structures and roles
needed for a successful transformation, the authors cover a wide
range of theory to help understand the phenomenon of
transformation. A '360-degree' view on what business transformation
means and how to manage it successfully, this handbook is suitable
for business executives dealing with organizational change. A range
of illustrative case studies ensure this is also a valuable
resource for academics interested in change and transformation
management.
General
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