Consumer Behavior (Paperback)

In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior Insights is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	February 2023
Authors:	Ayalla Ruvio • Dawn Iacobucci
Format:	Paperback
Pages:	368
ISBN-13:	978-1-119-91241-5
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-119-91241-5
Barcode:	9781119912415

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