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Analytics in a Big Data World - The Essential Guide to Data Science and its Applications (Hardcover)
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Analytics in a Big Data World - The Essential Guide to Data Science and its Applications (Hardcover)
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The guide to targeting and leveraging business opportunities using
big data & analytics By leveraging big data & analytics,
businesses create the potential to better understand, manage, and
strategically exploiting the complex dynamics of customer behavior.
Analytics in a Big Data World reveals how to tap into the powerful
tool of data analytics to create a strategic advantage and identify
new business opportunities. Designed to be an accessible resource,
this essential book does not include exhaustive coverage of all
analytical techniques, instead focusing on analytics techniques
that really provide added value in business environments. The book
draws on author Bart Baesens' expertise on the topics of big data,
analytics and its applications in e.g. credit risk, marketing, and
fraud to provide a clear roadmap for organizations that want to use
data analytics to their advantage, but need a good starting point.
Baesens has conducted extensive research on big data, analytics,
customer relationship management, web analytics, fraud detection,
and credit risk management, and uses this experience to bring
clarity to a complex topic. * Includes numerous case studies on
risk management, fraud detection, customer relationship management,
and web analytics * Offers the results of research and the author's
personal experience in banking, retail, and government * Contains
an overview of the visionary ideas and current developments on the
strategic use of analytics for business * Covers the topic of data
analytics in easy-to-understand terms without an undo emphasis on
mathematics and the minutiae of statistical analysis For
organizations looking to enhance their capabilities via data
analytics, this resource is the go-to reference for leveraging data
to enhance business capabilities.
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