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The Lean Entrepreneur 2e - How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets (Paperback, 2nd Edition)
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The Lean Entrepreneur 2e - How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets (Paperback, 2nd Edition)
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Leverage the framework of visionaries to innovate, disrupt, and
ultimately succeed as an entrepreneur The Lean Entrepreneur, Second
Edition banishes the "Myth of the Visionary" and shows you how you
can implement proven, actionable techniques to create products and
disrupt existing markets on your way to entrepreneurial success.
The follow-up to the New York Times bestseller, this great guide
combines the concepts of customer insight, rapid experimentation,
and actionable data from the Lean Startup methodology to allow
individuals, teams, or even entire companies to solve problems,
create value, and ramp up their vision quickly and efficiently. The
belief that innovative outliers like Steve Jobs and Bill Gates have
some super-human ability to envision the future and build
innovative products to meet needs that have yet to arise is a
fallacy that too many fall prey to. This 'Myth of the Visionary'
does nothing but get in the way of talented managers, investors,
innovators, and entrepreneurs. Taking a proven, measured approach,
The Lean Entrepreneur will have you engaging customers, reducing
time to market and budgets, and stressing your organization's focus
on the power of loyal customers to build powerhouse new products
and companies. This guide will show you how to: * Apply actionable
tips and tricks from successful lean entrepreneurs with proven
track records * Leverage the Innovation Spectrum to disrupt markets
and create altogether new markets * Use minimum viable products to
drive strategy and conduct efficient market testing * Quickly
develop cross-functional innovation teams to overcome typical
startup roadblocks The Lean Entrepreneur is your complete guide to
getting your startup moving in the right direction quickly and
hyper-efficiently.
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