|
Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adolescents
|
Buy Now
Alcohol Advertising and Young People's Drinking - Representation, Reception and Regulation (Hardcover)
Loot Price: R1,533
Discovery Miles 15 330
|
|
|
Alcohol Advertising and Young People's Drinking - Representation, Reception and Regulation (Hardcover)
Expected to ship within 10 - 15 working days
|
There is widespread and growing concern about the use of alcohol in
society, especially by young people. Although overall volumes of
alcohol consumption may be levelling off, the occurrences of
excessive or 'binge' drinking, especially among teenagers and young
adults, are increasingly commonplace. Tackling irresponsible
drinking, which is linked to other antisocial behaviour and health
problems, has focused attention on the promotion of alcohol by its
producers as an important causal factor. This has led to calls for
tougher regulation of alcohol marketing, including restrictions on
where it can occur and the form it is allowed to take. Empirical
research evidence, often emanating from government funded enquiries
and endorsed by health lobbies, has been cited in support of an
allegedly primary role played by advertising in triggering interest
in and the onset of alcohol consumption among young people and in
encouraging regular and heavy drinking. Close examination of this
evidence, however, reveals that the research is not always as cut
and dried as it may first appear. Methodological weaknesses abound
in studies of the purported effects of alcohol advertising and
other forms of marketing and the significance specifically of
advertising as an agent that shapes young people's alcohol
consumption could be weaker than often thought. This book sets out
a review and critique of the evidence on alcohol advertising and
marketing effects on young people and considers this evidence in
relation to codes of advertising and marketing practice.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
