Written for the business manager of middle or senior rank who is
contemplating a career move from corporate to self-employment, as
well as redundant or retired executives seeking to capitalize on
their experience and expertise, this book describes how to set up a
consultancy practice with little financial outlay and take
advantage of a growth market.;Emphasis is given to the need to
market the consultancy, and low-budget methods of promotion to
create a client base are described. The preparation of proposals,
the conduct of assignments, and the importance of presenting
subsequent recommendations that will satisfy client needs and lead
to recommendations and referrals is discussed. B.H. Elvy is the
author of "Marketing Made Simple" and "Salesmanship Made Simple.
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