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Market Mediations - Semiotic Investigations on Consumers, Objects and Brands (Hardcover) Loot Price: R3,595
Discovery Miles 35 950
Repayment Terms: R337 pm x 12*
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Market Mediations - Semiotic Investigations on Consumers, Objects and Brands (Hardcover): B. Heilbrunn

Market Mediations - Semiotic Investigations on Consumers, Objects and Brands (Hardcover)

B. Heilbrunn

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Loot Price R3,595 Discovery Miles 35 950 | Repayment Terms: R337 pm x 12*

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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2015
First published: 2015
Authors: B. Heilbrunn
Dimensions: 216 x 140 x 22mm (L x W x T)
Format: Hardcover
Pages: 250
ISBN-13: 978-1-137-50996-3
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 1-137-50996-1
Barcode: 9781137509963

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