Social Semiotics for a Complex World - Analysing Language and Social Meaning (Paperback)

Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.

General

Imprint:	Polity Press
Country of origin:	United Kingdom
Release date:	October 2016
Authors:	B. Hodge
Dimensions:	229 x 153 x 22mm (L x W x T)
Format:	Paperback
Pages:	258
ISBN-13:	978-0-7456-9621-8
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Reference & Interdisciplinary > Communication studies > Semiology Books > Social sciences > Sociology, social studies > Social institutions > General Promotions
LSN:	0-7456-9621-X
Barcode:	9780745696218

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