Properly researched and intelligently deployed, scenario planning
is today's most powerful tool for understanding and preparing for
an uncertain future. Yet it remains a niche approach, poorly
understood by leaders at large. To bring it into the strategy
mainstream, leaders need advice on how to turn concepts (scenarios)
into actions (strategy).
"Scenarios for Success" delivers a unique and coherent account
of the state of the scenario planning art. It is aimed particularly
at those trying to implement its findings. Striking a balance
between theory and practice, the contributors show how and why the
core techniques of scenario thinking have endured and are still
valuable, while bringing new tools and processes that keep scenario
planning in touch with modern realities.
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