"In today's rapidly changing digital environment, Darwinism is
alive and well. "What's the Future of Business" doesn't just
explore trends and theories; it introduces a dynamic, actionable
path to transformation."--"Evan Greene, "CMO, The Recording
Academy, Producers of the GRAMMY AwardsRethink your business model
to incorporate the power of "user" experiences
"What's the Future of Business?" will galvanize a new movement
that aligns the tenets of user experience with the vision of
innovative leadership to improve business performance, engagement,
and relationships for a new generation of consumerism. It provides
an overview of real-world experiences versus "user" experiences in
relation to products, services, mobile, social media, and commerce,
among others. This book explains why experience is everything and
how the future of business will come down to shared experiences.
Aligns the tenets of user experience with the concepts of
innovative leadership to improve business performance and
engagement and to motivate readers to rethink business models and
customer and employee relationshipsMotivates readers to rethink
business models, products and services, marketing, and customer and
employee relationships with desired experiences in mindBrian Solis
is globally recognized as one of the most prominent thought leaders
and published authors in new media, and is the author of "Engage "
and "The End of Business as Usual "
Discover how user experience design affects your business, and
how you can harness its power for meaningful revenue growth
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