FROM ORACLE BONES TO COMPUTERS: THE EMERGENCE OF WRITING
TECHNOLOGIES IN CHINA is the first book to provide a systematic
historical, rhetorical, as well as critical account of the
development of major writing technologies in China, spanning a
history of over five thousand years. Baotong Gu covers the
development of a wide array of major writing technologies, most of
which were native Chinese inventions, including oracle
inscriptions, bronze inscriptions, brush pens, ink, early forms of
paper, the modern form of paper, block printing, movable type, the
Chinese typewriter, the computer, and the Internet. FROM ORACLE
BONES TO COMPUTERS distinguishes itself from other historical
studies because it examines these technologies from a rhetorical
perspective to explore how the cultural context, especially the
role of language and communication, helps construct and shape the
meanings of Chinese writing technologies. An innovative feature of
this book is its development of a six-element, operationalized
model of rhetorical analysis that can be applied to the study of
any writing technology. Using this model, the author examines the
rhetorical contexts of writing technologies in China in their
respective historical periods by examining them in the context of
exigency, ideology, participants, knowledge creation, access and
control, and communication. FROM ORACLE BONES TO COMPUTERS will
appeal to historians, theorists, and teachers across diverse fields
of study, such as writing, rhetoric, technology, technology
transfer, Asian studies, and cultural studies. With a research
interest mainly in the reciprocal relationship between writing
technology development and cultural contexts, Baotong Gu's
publications range from articles, reviews, and translations to four
co-edited collections: Content Management: Implications for
Technical Communicators (2008, a special issue for Technical
Communication Quarterly); Content Management: Bridging the Gap
between Theory and Practice (2009, Baywood); Contemporary Western
Rhetoric: Critical Methods and Paradigms (1998, China Social
Sciences Academy Press); and Contemporary Western Rhetoric: Speech
and Discourse Criticism (1998, China Social Sciences Academy
Press). Gu is an associate professor of English at Georgia State
University.
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