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Books > Earth & environment > Geography > Human geography
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The Making of Modern Tourism - The Cultural History of the British Experience, 1600-2000 (Paperback, 1st ed. 2002)
Loot Price: R2,653
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The Making of Modern Tourism - The Cultural History of the British Experience, 1600-2000 (Paperback, 1st ed. 2002)
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At the end of the twentieth century, tourism is the world's largest
single industry. Tourism, however, is not only an economic and
social phenomenon but can be 'read' in semiotic terms centred
around dreams of alternatives to everyday life. The images, which
today dominate advertisements for tourist products, had to be
constructed and sustained, invented and remoulded over a long
historical process. It seems that without this distinctive
historical and cultural 'baggage' the remarkable social practice of
taking holidays would not have evolved. Even if tourism saw its
most spectacular development in the nineteenth and twentieth
centuries in terms of the numbers involved, it rests on a cultural
foundation inaugurated in the early modern period. The Making of
Modern Tourism was a long-term process, deeply rooted in the
cultural and intellectual, economic and social history of Britain.
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