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Creating Economy - Enterprise, Intellectual Property, and the Valuation of Goods (Hardcover)
Loot Price: R2,240
Discovery Miles 22 400
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Creating Economy - Enterprise, Intellectual Property, and the Valuation of Goods (Hardcover)
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Creativity is at the vanguard of contemporary capitalism, valorised
as a form of capital in its own right. It is the centrepiece of the
vaunted 'creative economy', the creative industries, and is
increasingly a focus of public policy. But what is economic about
creativity? How can creative labour become the basis for a
distinctive global industry? And how has the solitary artist, a
figment of the romantic thought, become the creative entrepreneur
of twenty-first century economic imagining? This book offers a
fresh approach to this topic within the creative industries through
a focus on intellectual property. It follows IP and its associated
rights (IPR) through the creative economy, showing how it shapes
creative products and configures the economic agency of creative
producers. IP helps to manage risk, settle what is valuable,
extract revenues, and protect future profits. It is the central
mechanism in organising the market for creative goods. Most
importantly, it shows that IP/IPR is crucial in the dialectic
between symbolic and economic value on which the creative
industries depend; IP/IPR hold the creative industries together.
This book is based on a detailed empirical study of creative
producers in the UK, extending the sociological studies of markets
to an analysis of the UK's creative industries. In doing so, it
makes an important, empirically grounded contribution to debates
around creativity, entrepreneurship, and uncertainty in creative
industries, and will be of interest to scholars and policymakers
alike.
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