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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

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Retail Management - A Strategic Approach (Hardcover, 13th edition) Loot Price: R5,689
Discovery Miles 56 890
Repayment Terms: R533 pm x 12*
Retail Management - A Strategic Approach (Hardcover, 13th edition): Barry Berman, Joel Evans, Patrali Chatterjee

Retail Management - A Strategic Approach (Hardcover, 13th edition)

Barry Berman, Joel Evans, Patrali Chatterjee

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Loot Price R5,689 Discovery Miles 56 890 | Repayment Terms: R533 pm x 12*

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For courses in Retail Management. A contemporary text that helps readers thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry.

General

Imprint: Prentice Hall
Country of origin: United States
Release date: February 2017
First published: 2018
Authors: Barry Berman • Joel Evans • Patrali Chatterjee
Dimensions: 285 x 223 x 26mm (L x W x T)
Format: Hardcover
Pages: 592
Edition: 13th edition
ISBN-13: 978-0-13-379684-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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LSN: 0-13-379684-1
Barcode: 9780133796841

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