Brummett addresses the question of how the aesthetic experience
of machines can have rhetorical influence. He develops a theory of
machine aesthetics, showing nine dimensions of the aesthetic
experience of machines and machine-like objects or activities. He
identifies three general types of machine aesthetics: Mechtech,
classical machine aesthetics based on hardware, gears, pistons, and
so forth; Electrotech, high technology machine aesthetics based on
the ability of electricity to put machinery on the human scale; and
Chaotech, the aesthetic appeal of the decayed machine. In each
case, rhetorical applications of the aesthetic are explored. A
final critical application shows how the film "Brazil" warns its
audience that fascism can be supported by simulations based on
machine aesthetics.
Brummett's book develops and articulates ideas in the fields of
rhetoric and literature that have not been brought together before.
In a radical departure, Brummett sees machines not as passive
backdrops to human intercourse, but rather as possessing a powerful
rhetoric of their own. The book will be of great interest to
scholars and students of communications, art, and aesthetics.
General
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