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The Antidote - Inside the World of New Pharma (Paperback)
Loot Price: R455
Discovery Miles 4 550
You Save: R76
(14%)
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The Antidote - Inside the World of New Pharma (Paperback)
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List price R531
Loot Price R455
Discovery Miles 4 550
You Save R76 (14%)
Expected to ship within 10 - 15 working days
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IN "THE ANTIDOTE," Barry Werth draws upon unprecedented inside
reporting spanning more than two decades to provide a
groundbreaking closeup of the upstart pharmaceutical company Vertex
and the ferocious but indispensable world of Big Pharma that it
inhabits.
In 1989, the charismatic Joshua Boger left Merck, then America's
most admired business, to found a drug company that would challenge
industry giants and transform health care. Werth described the
company's tumultuous early days during the AIDS crisis in "The
Billion-Dollar Molecule," a celebrated classic of science and
business journalism. Now he returns to tell a riveting story of
Vertex's bold endurance and eventual success.
The $325 billion-a-year pharmaceutical business is America's
toughest and one of its most profitable. It's riskier and more
rigorous at just about every stage than any other business, from
the towering biological uncertainties inherent in its mission to
treat disease; to the 30-to-1 failure rate in bringing out a
successful medicine even after a molecule clears all the hurdles to
get to human testing; to the multibillion-dollar cost of ramping up
a successful product; to operating in the world's most regulated
industry, matched only by nuclear power.
Werth captures the full scope of Vertex's twentyfive- year drive to
deliver breakthrough medicines. At a time when America struggles to
maintain its innovative edge, "The Antidote" is a powerful inside
look at one of the most intriguing and important business stories
of recent decades.
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