Service Management - An integrated approach (Paperback, 3rd edition)

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	March 2013
First published:	2013
Authors:	Bart Van Looy • Paul Gemmel • Roland Van Dierdonck
Dimensions:	245 x 190 x 22mm (L x W x T)
Format:	Paperback
Pages:	544
Edition:	3rd edition
ISBN-13:	978-0-273-73203-7
Categories:	Books > Business & Economics > Business & management > General Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	0-273-73203-X
Barcode:	9780273732037

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