We find risks everywhere-from genetically modified crops, medical
malpractice, and stem-cell therapy to intimacy, online predators,
identity theft, inflation, and robbery. They arise from our own
acts and they are imposed on us. In this Very Short Introduction,
Baruch Fischhoff and John Kadvany draw on the sciences and
humanities to explore and explain the many kinds of risk. Using
simple conceptual frameworks from decision theory and behavioural
research, they examine the science and practice of creating
measures of risk, showing how scientists address risks by combining
historical records, scientific theories, probability, and expert
judgment.Risk: A Very Short Introduction describes what has been
learned by cognitive scientists about how people deal with risks,
applying these lessons to diverse examples, and demonstrating how
understanding risk can aid choices in everyday life and public
policies for health, safety, environment, finance, and many other
topics. ABOUT THE SERIES: The Very Short Introductions series from
Oxford University Press contains hundreds of titles in almost every
subject area. These pocket-sized books are the perfect way to get
ahead in a new subject quickly. Our expert authors combine facts,
analysis, perspective, new ideas, and enthusiasm to make
interesting and challenging topics highly readable.
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