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Multinationals and Europe 1992 (RLE International Business) - Strategies for the Future (Hardcover) Loot Price: R2,654
Discovery Miles 26 540
Repayment Terms: R249 pm x 12*
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Multinationals and Europe 1992 (RLE International Business) - Strategies for the Future (Hardcover): Beat Burgenmeier,...

Multinationals and Europe 1992 (RLE International Business) - Strategies for the Future (Hardcover)

Beat Burgenmeier, Jean-Louis Mucchielli

Series: Routledge Library Editions: International Business

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Loot Price R2,654 Discovery Miles 26 540 | Repayment Terms: R249 pm x 12*

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When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: International Business
Release date: November 2012
First published: 1991
Editors: Beat Burgenmeier • Jean-Louis Mucchielli
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 248
ISBN-13: 978-0-415-63960-6
Categories: Books > Business & Economics > Business & management > General
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LSN: 0-415-63960-3
Barcode: 9780415639606

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