The role of BRIC countries in the world's economy will continue to
grow despite temporary setbacks. Kedia and Aceto's edited
collection of chapters sheds important light on marketing in these
countries, the rise of emerging market multinationals,
entrepreneurship, and environmental sustainability. Useful reading
for all who seek to better understand these countries.' - Rosalie
L. Tung, Simon Fraser University, Canada, President of the Academy
of Management and 2015-2016 President of the Academy of
International Business'This collection of articles on diverse
subjects relating to the four BRICs and to emerging markets offers
an interesting panorama of content, from exploring the competitive
strengths of BRIC companies in international competition to looking
at sustainability, and from marketing issues in these countries to
entrepreneurship in liberalized institutional contexts. Almost any
analyst of emerging markets can find in this smorgasbord one or
more chapters that will provide thoughtful, new discussion of
important issues in these countries, which themselves will be the
engines of economic growth for the rest of this century.' - Robert
Grosse, American University of Sharjah, United Arab Emirates
'Barring an unforeseen global disaster it is commonly accepted that
BRIC countries will continue to exhibit far higher growth rates
than advanced nations. What this useful volume focuses our
attention on are the still-remaining obstacles to further and
faster development, namely institutional maturity, continued
regulatory liberalization, environmental sustainability and the
need to bring more women into the organized workforces in BRIC
nations. With contributions by noted scholars, this volume extends
the frontier of knowledge on emerging country development and
should also be useful to policy makers.' - Farok J. Contractor,
Rutgers University, US 'In this timely volume, Kedia and Aceto have
assembled a rich collection of chapters that explore the social,
economic, environmental, and business implications of the slowing
growth in the BRIC countries and the rise of a new crop of dynamic
emerging economies. This book is essential reading for doctoral
students, professors, and managers working or operating in emerging
economies.' - Ravi Ramamurti, Northeastern University, US In 2008,
it appeared that the BRIC nations' economies would continue to
provide growth opportunities for businesses of all kinds. After a
decade of unprecedented growth, however, Brazil, Russia, India, and
China have unexpectedly slowed. In this innovative book, expert
contributors diagnose and examine the factors that might be
responsible for the changing trends in the BRIC and other emerging
market economies and that may determine the future course of these
economies and their prospects for sustained growth. This volume
offers valuable insights into a wide range of issues pertaining to
emerging economies that demand the attention of researchers and
practitioners. In particular, contributors explore topics such as
the importance of innovation, internationalization trends of
emerging market firms, sustainability and social issues, market
liberalization and entrepreneurship, consumer behavior and customer
relations. Rigorous scholarly research, including empirical work,
and perspectives from emerging markets make this an essential
resource for doctoral students, business academics and executives,
and politicians and policy makers involved in developing nations
and their economies. Contributors: P.C. Bhattacharya, T.V. Bilgili,
M. Bishop, S.S. Graca, B.L Kedia, A.H. Kirca, C. Li, R. MitraI, I.
Naoumova, J. Pancras, M. Peterson, V.A. Rebiazina, R.K. Reddy, A.G.
Rozhkov, M.M. Smirnova, Y. Song, M. Zobnina
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