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Neoliberalism and Language Shift - Lessons from the Republic of Ireland Post-2008 (Hardcover)
Loot Price: R3,592
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Neoliberalism and Language Shift - Lessons from the Republic of Ireland Post-2008 (Hardcover)
Series: Contributions to the Sociology of Language [CSL]
Expected to ship within 12 - 17 working days
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While "economic forces" are often cited as being a key cause of
language loss, there is very little research that explores this
link in detail. This work, based on policy analysis and
ethnographic data, addresses this deficit. It examines how
neoliberalism, the dominant economic orthodoxy of recent decades,
has impacted the vitality of Irish in the Republic of Ireland since
2008. Drawing on concepts well established in public policy
studies, but not prominent in the subfield of language policy, the
neoliberalisation of Irish-language support measures is charted,
including the disproportionately severe budget cuts they received.
It is argued that neoliberalism's antipathy towards social planning
and redistributive economic policies meant that supports for Irish
were inevitably hit especially hard in an era of austerity.
Ethnographic data from Irish-speaking communities reinforce this
point and illustrate how macro-level economic disruptions can
affect language use at the micro-level. Labour market
transformations, emigration and the dismantling of community
institutions are documented, along with many related developments,
thereby highlighting an issue of relevance to communities around
the world, the fundamental tension between neoliberalism and
language revitalisation efforts.
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