Books > Reference & Interdisciplinary > Communication studies > Decision theory
|
Buy Now
Straight Choices - The Psychology of Decision Making (Paperback, 3rd edition)
Loot Price: R1,344
Discovery Miles 13 440
|
|
Straight Choices - The Psychology of Decision Making (Paperback, 3rd edition)
Expected to ship within 12 - 17 working days
|
Straight Choices provides a fascinating introduction to the
psychology of decision making, enhanced by discussion of relevant
examples of decision problems faced in everyday life. Thoroughly
revised and updated throughout, this edition provides an
integrative account of the psychology of decision-making and shows
how psychological research can help us understand our uncertain
world. The book emphasizes the relationship between learning and
decision-making, arguing that the best way to understand how and
why decisions are made is in the context of the learning and
knowledge acquisition which precedes them, and the feedback which
follows. The mechanisms of learning and the structure of
environments in which decisions are made are carefully examined to
explore their impact on our choices. The authors then consider
whether we are all constrained to fall prey to cognitive biases, or
whether, with sufficient exposure, we can find optimal decision
strategies and improve our decision making. This edition highlights
advances made in judgment and decision making research, with
additional coverage of behavioral insights, nudging, artificial
intelligence, and explanation-based decision making. Written in a
non-technical manner, this book is an essential read for all
students and researchers in cognitive psychology, behavioral
economics, and the decision sciences, as well as anyone interested
in the nature of decision making.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.