Bi-Scriptual - Typography and Graphic Design with Multiple Script Systems (Hardcover)

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.

General

Imprint:	Niggli Verlag
Country of origin:	Switzerland
Release date:	October 2018
Authors:	Ben Wittner • Sascha Thoma • Timm Hartmann
Dimensions:	320 x 240 x 32mm (L x W x T)
Format:	Hardcover
Pages:	320
ISBN-13:	978-3-7212-0982-2
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design Books > Arts & Architecture > Industrial / commercial art & design > Typography
LSN:	3-7212-0982-6
Barcode:	9783721209822

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