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International Business and National War Interests - Unilever between Reich and empire, 1939-45 (Hardcover)
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International Business and National War Interests - Unilever between Reich and empire, 1939-45 (Hardcover)
Series: Routledge International Studies in Business History
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This book deals with the activities of the Anglo-Dutch
multinational during the war. Given the various threats faced by
Unilever during the Nazi period, Ben Wubs argues that it was not
self evident that the company would survive the war. Based on
research into company sources which were hitherto unavailable, he
shows the effect of the war on Unilever as well as the changing
conditions in the European food, oil and fats and soap industries.
Wubs makes an analysis of the company's strategy, structure and
performance in this period. Simultaneously, it explores the
external conditions, which helped the company to survive the war.
The author argues that Unilever survived World War II because the
group had prepared itself legally well in advance. As a
consequence, the company could easily be split in two autonomous
parts. Unilever's highly decentralized operating structure helped
the company to survive the ambitious of the Nazi State. The
deteriorating war conditions for Nazi Germany eventually worked to
the advantage of the company. Besides, Unilever's innovative
attitude helped the company to adapt to completely new conditions
of resource allocation.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Series: |
Routledge International Studies in Business History |
Release date: |
June 2008 |
First published: |
2008 |
Authors: |
Ben Wubs
|
Dimensions: |
234 x 156 x 20mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
272 |
ISBN-13: |
978-0-415-41667-2 |
Categories: |
Books >
Business & Economics >
Business & management >
International business
|
LSN: |
0-415-41667-1 |
Barcode: |
9780415416672 |
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