This is a *different* book on change management. Using commonsense
and practical advice tested in their work with hundreds of
organizations, the authors walk the reader through clear guidelines
and checklists to implement change that works.
Readers will develop a change management strategy
that starts by diagnosing the current culture and organization,
then prepares for change carefully, addresses resistance to change,
develops the change strategy, measures results, builds momentum for
further change, and prevents deterioration and reversion.
The authors then apply their framework to two areas that are major
targets for change management: implementing new technology and
systems and implementing successful e-business strategies. Included
throughout are real-world examples from a number of industries and
government.
* This method has been used successfully in over 70 organizations
in over 20 countries.
* Commonsense and jargon-free approach focuses on the realities of
implementing change in real world
* Most of the book deals with getting the change established,
measurement, and practical ways to sustain the change long-term
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